Radio Commercials

Radio commercials must be done quickly and efficiently in order to convey the proper message to the audience. There are a few things to consider when creating a radio commercial. Firstly one must consider the targeted audience and plan to execute the commercial in a way that captures the targeted audiences’ attention. The most critical part is to make sure you have the listener’s attention for the short 30 seconds.

Secondly, a strong voiceover is also critical as it correlates to keeping your listeners attention. When recording the voiceover, clarity is something to focus on. Choosing the background music sets the proper mood for the commercials. Lastly, sound FX. Sound FX are the any successful radio commercial.

The Balance. (2017). Learn How To Create Radio Ads That Work. [online] Available at: https://www.thebalance.com/five-keys-to-radio-advertising-success-39340 [Accessed 14 Dec. 2017].

Bunny Inc. (2017). 5 tips to make your radio ads grab attention and sell. [online] Available at: https://voicebunny.com/blog/5-tips-make-radio-ads-grab-attention-sell/ [Accessed 14 Dec. 2017].